Mujtaba+Usmaan+Syed+Waseem

__**The eCommerce Revolution**__
by: Usmaan Mujtaba

The eCommerce revolution includes the changes that have become evident about the habits of our society. Many changes have been made in the way products are purchased, and where they are purchased. This revolution has also changed the marketing strategies that companies need to use to become successful. Many companies who had a flawless business plan have been outdone by a small independent company with a business plan that better integrates with the web. The eCommerce revolution also brings many security risks/threats and new issues regarding to privacy of individuals.

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__Critical Analysis__

This is an interesting and current issue. With the advancement and ease of access to the internet, eCommerce is slowly gaining popularity. Many online businesses now have 'online chart agents' who help the buyer make an informed decision about a certain good and product. They are known as 'virtual communities' and they act as an intermediary between the buyer and the product( Steward, Callaghan and Rea, 127). However due to the competitiveness of eCommerce, companies are looking for a niche that will distinguish them from their competitors, as Usmaan Mujtaba said, 'changed the marketing strategies' and implementing better business plans. To do this, eCommerce is shifting the balance of power during a transaction towards the customer(129). For example, companies like Nike allowing its customers to 'create their own shoe' or car companies like Chevrolet are allowing buyers to customize their own cars online before purchasing them.

__Works Cited__ Steward, S., J. Callaghan, and T. Rea. "The ECommerce Revolution." //BT Technology Journal// 17.3 (1999): 124-32. Print.

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